The personal information that we may collect about you broadly falls into the following categories:
- Information that you provide voluntarily
Use of the Microchip SDE may require you to provide personal information voluntarily. For example, we may ask you to provide your contact details such as a name, email address, and telephone number, your employer’s name, and other requested information on the myMicrochip registration portal. We may need your personal information to complete the registration process
for you to obtain a myMicrochip account, for purposes of entering into, or carrying out the activities contemplated under, a confidentiality agreement or other agreements, with you, your employer, or others whom you represent, for us to provide you access to one or more Resources on the Microchip SDE, for us to administer, or provide you information about, the Microchip SDE or your myMicrochip account, to respond to your support requests or other enquiries, for you to subscribe to marketing or other communications from us, and/or for you to submit enquiries or comments to us.
- Information that we collect automatically
When you access and use the Microchip SDE and related applications, systems, databases, or other Microchip resources, we may collect certain information automatically from your device. In some countries, including countries in the European Economic Area and the U.K., this information may be considered personal information under applicable data protection laws.
Specifically, the information we collect automatically may include information like your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location) and other technical information, including data relating to your use of Microchip SDE or other information or features made accessible via your myMicrochip account.
Collecting this information enables us to better understand the users who are accessing the Microchip SDE, where they come from, and what content of the Microchip SDE is of interest to them. We use this information for our own internal analytics purposes and to improve the quality and relevance of Microchip SDE or other information or features made accessible via the myMicrochip account for our users. However, this information is only processed in a way that does not directly identify anyone. We do not make any attempt to find out the identities of those visiting our website, nor to track individuals, and any IP addresses collected are anonymized. We also collect this information for security reasons to protect the security of our applications, systems, databases, or other Microchip resources as well as, in certain cases, the security of your or other Microchip users’ accounts with us.
Some of this information may be collected using cookies and similar tracking technology, as explained further under the heading "Cookies and similar tracking technology"
- Information that we obtain from third party sources
From time to time, we may receive personal information about you from a Microchip Customer, who may be your employer or an entity that you represent. This information may include your name, email, job title, telephone number, and employment title or job designation and is used to confirm your identity as an employee or representative of that Microchip Customer and, at our discretion, grant you access to the Microchip SDE.
In general, we will use the personal information we collect from you only for the purposes described in this Privacy Notice or for purposes that we explain to you at the time we collect your personal information. However, we may also use your personal information for other purposes that are not incompatible with the purposes we have disclosed to you (such as research purposes, or statistical purposes) if and where this is permitted by applicable data protection laws.